Who is Cocentives built for?

Insurance agencies deal with voluminous files of sales records. Going through these files is a major recurring pain the agency leaders cannot avoid. Such files might be 100 pages long in PDF format, or thousands of rows in an Excel file. These files are not friendly at all. In fact, agency leaders and founders at a specific scale get stuck because their time is frozen away from recruiting new agents, because of having to go through the sheets to give agents their statement.

Our client in Norway had this problem exactly. Their monthly commission run was consuming the time of a highly competent leader, eating a work week of each month at worst. Being stuck a few hours in Excel is not in itself bad, but when you are the leader, the recruiter, and continuously focusing on getting new talent, then being stuck in Excel is highly counterintuitive.

Commission calculations are robotic work. We made them automatic. Our premise is to give every insurance agency founder their valuable time back to finding new star agents that will push your business up. Like how our Norwegian agency founder saw a 53% increase in their commission volume, we cannot promise you the same stellar results, but we can promise a system which will handle all of your tedious commission calculations and distribution of these reports to agents.

Now once instructed, a computer can tell you about the contents of an Excel file or read a PDF. With Cocentives we have taken the abilities of current technology such as AI to its current max. Starting a new commission report in Cocentives you orchestrate a wide range of powerful computers, all working on your data. All without you ever knowing. All of this computer muscle is hidden. Why? So you can focus on recruiting more agents.

Fundamentally, the computers that look at your sales files are powerful, secure, and work on max effort to create the very best calculations for you and agents. Even when you grow your team size of newly recruited agents, Cocentives scales with no growing prices or headaches. Cocentives scales parallel to your team size.

When Cocentives works on your commissions, there is a dedicated computer for every agent. That means that for every agent, there is a dedicated cycle of calculations, validation, and presentation. Giving every agent a stellar experience, even when you, the leader, have a staff of 12, or 100 agents. Same experience, at the same cost. This presents a predictable, and reliable solution for completing the commission calculations monthly, quarterly, or for year end time with reporting.

When we launched the first version of Cocentives to our Norwegian customer in February, the highlight was the instantaneous nature of the reports feature. Because of the powerful database design of Cocentives, creating reports for a month, or for a year takes around 2 seconds. It's lightning fast.

The value of being able to deliver reports on time, consistently, is in the enhancing effects it has on the mutual agent-agency relationship. The agents know that they get paid, and you know they stay on board. Now as you grow, this balance becomes rather tedious to continue on high quality manually. Indeed, if an agency leader were to create reports on the order of magnitude that Cocentives can deliver, he would be spending his entire waking hours in Excel and writing code.

The compounding value of using Cocentives for calculating reports and presenting results is an increase of time in the hands of the leader, and a higher confidence in the agent that he is being taken seriously. The synergistic value of the combination of the two cannot be understated. This is how the top agencies manage to grow, like our Norwegian client, the focus on creating a self reinforcing cycle of trust and focus on recruiting, can lead to the results they saw in 2025.

I love reading about successful founders from history. The common thread is the persistence, then, one year, their long time compounding effort goes to the sky. This is what happens when a business can lock in on long term small daily incremental progress. Simply by not quitting, a great business can emerge. In the end, the momentum you have today has been built over a long period of work behind you.

This is a core premise of Cocentives. We built Cocentives to become a powerful tool in your arsenal to keep you in the game. Like how agents need a carrot to feel progress, you need tools to make progress. A tool can be a core team of agents, or it can be specific technology which only you have access to. Cocentives helps give you both.

With Cocentives, this is the counterintuitive feature. The less time you spend within our app, the more compounding progress you will get. It is not about doing less work, but it is about shifting the type of work. Cocentives helps you do this by removing the commission calculations and reports distribution off of your plate. Then you gain more time to focus on building a strong core business, recruiting agents, and signing deals with carriers.

Cocentives helps you get more leverage into your business, while removing key time blockers and bottlenecks. From calculating commissions to sending statement reports to every agent, Cocentives completes both these tasks with your approval. The core commission calculations happen in the background, and you sign off with your approvals when complete. End to end, doing the commissions calculations takes you about 10 minutes.